Your privacy,
clearly explained.

Frontlines is part of CBLUE Apparel LLC. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect information when you visit our website, browse products, sign up for updates, contact support, or complete a purchase through Shopify-powered checkout.

By using this website, you agree to the practices described in this Privacy Policy.

We may collect personal information you provide directly, including your name, email address, order-related details, support messages, and information submitted through contact forms, newsletter signups, or customer service requests.

We may also collect certain technical and usage information automatically, such as browser type, device type, pages viewed, referral sources, approximate location based on IP, and interactions with the site.

We use collected information to operate the website, respond to inquiries, improve the customer experience, process support requests, deliver email updates when you opt in, analyze website performance, and help facilitate purchases through Shopify checkout.

We may also use information to detect fraud, maintain security, enforce our policies, and comply with legal obligations.

Frontlines uses a custom storefront experience, but purchases, checkout, customer account functions, and certain order management features may be handled through Shopify or Shopify-connected services.

When you proceed to checkout, create or access a customer account, review order history, or manage purchase details, your information may be processed by Shopify in accordance with Shopify’s own policies and infrastructure.

Because Shopify powers those portions of the customer journey, some personal information related to transactions, payments, account access, and order records is stored and managed through Shopify systems rather than solely within this custom storefront.

If you subscribe to our email list, we may use your email address to send product updates, new arrivals, promotions, brand news, or other marketing communications. You can unsubscribe at any time using the unsubscribe link included in marketing emails.

We may use third-party email platforms, including Klaviyo or similar providers, to manage email campaigns and subscriber lists.

We may use cookies, pixels, analytics tools, and similar technologies to understand how visitors interact with the site, improve functionality, measure campaign performance, and support marketing efforts.

These tools may collect information such as browser behavior, pages visited, time on site, referral source, and interactions with content or products.

We do not sell your personal information in the ordinary sense of selling a customer list. However, we may share information with service providers and platforms that help us operate the business, such as Shopify, payment processors, email platforms, analytics providers, hosting providers, and customer support tools.

We may also disclose information if required by law, to respond to legal requests, to protect our rights, or to investigate fraud, abuse, or security issues.

We use reasonable administrative, technical, and organizational measures to help protect personal information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Customers should also protect their own devices, passwords, and account access information when using online services.

You may choose not to submit certain personal information, though doing so may limit access to some features such as checkout, customer support, account access, or email updates.

If you no longer want to receive marketing emails, you can unsubscribe at any time. If you need help with account or order-related requests, you may contact us directly.

This website is not intended for children to independently submit personal information without parental involvement. If we learn that personal information has been collected from a child in a way that requires removal under applicable law, we will take reasonable steps to address it.

This website may contain links to third-party services, including Shopify-powered pages, social media platforms, and related CBLUE properties. We are not responsible for the privacy practices of third-party websites or services outside our direct control.

We encourage you to review the privacy practices of those third parties when interacting with their platforms.

We may update this Privacy Policy from time to time to reflect operational, legal, or platform changes. Updates will be posted on this page with a revised effective date when appropriate.

If you have questions about this Privacy Policy or how your information is handled, please contact us at support@cblueapparel.com.